Video
Purpose

Video can be a powerful way to communicate information, promote programs and engage students. To ensure all users can access and understand our content, all videos published on bhc.edu must meet accessibility standards and follow basic quality guidelines.
Quality Guidelines
In addition to ADA guidelines, Black Hawk College uses the following standards for embedding video:
Video Embeds
- Preferred video embed ratio 16:9.
- Videos should be hosted on approved platforms (YouTube, TikTok, Panopto) and then shared through an embed frame on a web page.
- Use tools provided by approved platforms to generate captions and transcripts.
Video Length
Recommended length of 30 sec. to 3 min. depending on topic. Produce multiple topics as different videos.
Visual & Audio Quality
- Clear, steady audio with minimal background noise.
- Adequate lighting so speakers are visible.
- Legible on-screen text (large, high-contrast, minimal).
- College-appropriate branding and tone.
Video Titles
Include a descriptive title with the video. Use clear language that explains the purpose of the video and what the user can learn from watching it.
Prohibited Media
- Media content that depicts explicit language or adult content.
- Images or media that is copyright protected or used without permission from the owner.
- Content not meant for public consumption: other solutions are available for private document sharing. Any video on the website is ultimately available to the public.


