Email Accessibility

Do not use images as the primary way to share written information in an email.

• Emails should never rely on a graphic (flyer-style image) to communicate key details.
• Screen readers cannot reliably read text embedded in images.
• Images may not display properly on mobile devices or with images disabled.

If information must be shared (dates, deadlines, instructions, event details), include it as real text in the email body, not only in an image.

• Images should be used judiciously as decorative or supplemental content. Not to contain essential information.
• All essential information must appear as text in the email.
• Include brief, meaningful alt text that describes the image’s purpose and what it looks like.
• Images without content can be marked as decorative and alt text can be omitted.

Screen readers used by people with visual impairments often cannot read text embedded in images, which means important contact information may be missed entirely.

Text signatures also adapt better to different devices, screen sizes and email clients, making them easier to read on mobile and more reliable across platforms. Users have the option of copying or clicking on your information for contact or information transfer when information is displayed as text.

In addition, text improves searchability, loads faster and avoids issues with images being blocked by email security settings—ensuring your information is always visible and usable.

• Use short paragraphs and bullet points.
• Avoid dense blocks of text.
• Use headings or bold text to organize content.
• Do not rely on color alone to convey meaning.

• Avoid “Click here” or “Read more.”
• Links should describe their destination.

• Use a sans-serif font. Avoid decorative or script fonts.
• Keep font size at least 12-14 pt.
• Left-align text; avoid full justification.
• Avoid excessive capitalization (ALL CAPS).