BA 110 Introduction to Business
Basic course introducing major kinds of business organizations and forms of ownership. Study of vocabulary and functions of activities such as financing, marketing, management, personnel administration, and international business.
3 credit hours: 3 lecture hours; 0 lab hours per week. IAI: BUS 911
BA 160 Business Math I
Prerequisite: A minimum score of 32 on COMPASS pre-algebra test or a minimum score of 22 on ACT math.
A short review of basic math concepts and their application to actual business problems. Covers insurance, interest calculations, merchandising discounts, taxes, dividends and basic statistical measures.
3 credit hours: 3 lecture hours; 0 lab hours per week.
BA 230 Principles of Marketing
An in-depth analysis of major contemporary marketing concepts and practices. Covers marketing environments and trends, product development, pricing practices, distribution networks and relationships with advertising agencies and sales forces.
3 credit hours: 3 lecture hours; 0 lab hours per week.
BA 272 International Marketing
Students will learn of the challenges posed when marketing in the international marketplace and how marketers approach and solve them. Topics covered will include market entry strategies, effects of culture on marketing, product design, sales, and analysis of foreign markets. There will be a strong emphasis on exporting.
3 credit hours: 3 lecture hours; 0 lab hours per week.
BA 276 International Internship
Prerequisites: Concurrent enrollment in BA 278 and instructor consent.
A supervised work-experience program providing on-the-job training in a business firm for students enrolled in the international business program.
1-3 credit hours: 0 lecture hours; 15 lab hours per week.
BA 278 International Seminar
Prerequisites: Concurrent enrollment in BA 276 and instructor consent.
Discussion of internship activities.
1 credit hour: 1 lecture hour; 0 lab hours per week.
BA 280 Introduction to ECommerce
This course presents a comprehensive summary of the nature and environment of electronic commerce. Topics include designing the digital enterprise, customer empowerment, e-Commerce models, the e-Commerce business plan, e-Commerce trends, governmental influences, and defining a cyber community.
3 credit hours: 3 lecture hours; 0 lab hours per week.
BA 287 International Business Cultures
This course explores non-Western business cultures, focusing on the business cultures of South America, Africa, Eastern Europe, and Asia; focusing on communication patterns, perspectives of work, and decision-making processes in business and how they differ from business practices and protocol found in the U.S. and Western Europe.
1-3 credit hours: 3 lecture hours; 0 lab hours per week.
CS 100 Introduction to Computers
Prerequisite: Appropriate placement score or REA 093 “B” or better.
Introduction to computer concepts, computer applications, and the impact of computers on society. Applications include word processing, spreadsheet, database, presentation and web-based software. Basic Algebra or equivalent is recommended.
3 credit hours: 3 lecture hours; 1 lab hour per week.
ECON 270 Introduction to International Business
This course provides an overview and a basic understanding of current world activities, practices, and governmental aids and barriers to international trade. Exploration of various economic, geographic, political and cultural differences affecting international trade.
3 credit hours: 3 lecture hours; 0 lab hours per week.
GEOG 105 Introductory Regional Geography
A study of the world’s cultural, economic, historical, political, environmental and physiographic features. The regions examined and discussed include Europe, North America, South America, Africa, Asia and the Pacific.
3 credit hours: 3 lecture hours; 0 lab hours per week. IAI: S4 900N
SPEC 175 Intercultural Communication
Promotes awareness, knowledge, and skills for communicating among persons of differing cultural backgrounds. Focuses on cultures with whom U.S. Americans interact.
3 credit hours: 3 lecture hours; 0 lab hours per week.
