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Business Management & Marketing AAS

Last updated 4/3/2014

Associate in Applied Science Code 5035

Program Contacts:
QC Campus
Acie Earl, 309-796-5267, earla@bhc.edu
East Campus
Wendy Smith, 309-854-1713, smithw@bhc.edu


Success in a business career in the 21st Century will require preparation in core subjects. In this program, students learn management skills, accounting procedures, financial management techniques, and skills to market products and/or services. They also gain general knowledge of business law, economics, and computer skills. The Business Management and Marketing degree expands on the coursework of the Lead Employee, Team Leader, and International Business certificates.

Management/Marketing students are prepared for industries such as retail, hospitality, insurance, banks, non-profit organizations, and government agencies. Upon graduation students will be qualified for positions in entry level management, entry level HR/Benefit specialists, and marketing positions such as sales, customer service and event planning. Some students develop their own successful businesses.

Business Management & Marketing AAS
Associate in Applied Science Code 5035
Course of Study Outline – Suggested Courses (Credit Hours)

First Semester
BA 110 — Introduction to Business (3)
1BA 160 — Business Math I (3)
BL 201 — Business Law I (3)
CS 100 — Introduction to Computers (3)
SPEC 101 — Principles of Speech Communication  or  (3)
SPEC 111 — Business & Professional Communications
Business Elective (3)

Second Semester
BA 111 — Business Relations I (1)
BA 112 — Business Relations II (1)
BA 113 — Business Relations III (1)
BA 170 — Fundamentals of Accounting I (3)
BA 171 — Fundamentals of Accounting Lab I (1)
BA 220 — Business Math II (3)
1BA 270 — Introduction to International Business (3)
2BE 180 — Business Communications (4)

Third Semester
BA 230 — Principles of Marketing (3)
BA 240 — Principles of Management (3)
BA 260 — Business Financial Management I (3)
ECON 221 — Principles of Macro Economics  or  (3)
ECON 222 — Principles of Micro Economics
Business Electives (6)

Fourth Semester
BA 236 — Principles of Advertising (3)
BA 238 — Principles of Salesmanship (3)
BA 250 — Human Resources Management (3)
BA 140 — Internship  or  (3)
BA 247 — Internship or
BA 276 — Internship
BA 145 — Internship Seminar or  (1)
BA 249 — Internship Seminar or
BA 278 — Internship Seminar
Business Elective (3)

Minimum total hours required (69)

Business electives should be selected from any class with an ACCT, BA, BL, or ECON prefix, as well as SPEC 175 and GEOG 105.
1Students enrolling in BA 160 must have an appropriate COMPASS test score (see course description)  or  have taken MATH 103 or MATH 080.
2Required Business Elective: Students enrolling in BE 180 must have an appropriate COMPASS test score (see course description)  or  take COMM 105 as a prerequisite.

Courses for this program include: »

BA 110 Introduction to Business
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Basic course introducing major kinds of business organizations and forms of ownership. Study of vocabulary and functions of activities such as financing, marketing, management, personnel administration, and international business.

BA 111 Business Relations I
1 cr. hr.;
1 lecture hour; 0 lab hours per week.
Orients students to the most acceptable modes of business dress and common business etiquette.

BA 112 Business Relations II
1 cr. hr.;
1 lecture hour; 0 lab hours per week.
Provides the basic elements of active participation in business meetings.

BA 113 Business Relations III
1 cr. hr.;
1 lecture hour; 0 lab hours per week.
Provides an orientation to typical service projects conducted by contemporary businesses.

BA 160 Business Math I
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Prerequisite: A minimum score of 32 on COMPASS pre-algebra test or a minimum score of 22 on ACT math.
A short review of basic math concepts and their application to actual business problems. Covers insurance, interest calculations, merchandising discounts, taxes, dividends and basic statistical measures.

BA 170 Fundamentals of Accounting I
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Basic principles, procedures, and methods of accounting. Provides accounting theory and practice as applied to proprietorships and partnerships. Stresses use of accounting data in business decisions. With BA 180, is designed for two-year career program students desiring to enter business occupations, not for transfer to a four-year college.

BA 171 Fundamentals of Accounting Lab I
1 cr. hr.;
0 lecture hours; 2 lab hours per week.
Prerequisite: Concurrent enrollment in or previous completion of BA 170.
Basic principles, procedures, and methods of accounting. Provides accounting theory and practice as applied to proprietorships and partnerships. Stresses use of accounting data in business decisions. With BA170, BA180 and BA181 is designed for two-year carer program students desiring to enter business occupations.

BA 220 Business Math II
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Prerequisite: BA 160 or instructor consent.
An advanced introduction survey of mathematics (basic algebra and statistics) as used in complex business problems and situations. The emphasis will be on problem identification analysis and the application of and use of quantitative tools and techniques to solve them.

BA 230 Principles of Marketing
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
An in-depth analysis of major contemporary marketing concepts and practices. Covers marketing environments and trends, product development, pricing practices, distribution networks and relationships with advertising agencies and sales forces.

BA 236 Introduction to Advertising
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Prerequisites: BA 110 and BA 230 or instructor consent.
The role of advertising in a consumer-oriented market is intensively analyzed. Topics range from the development of advertising campaigns to actual preparation of a mini-campaign for a local business, industry or charitable organization.

BA 238 Salesmanship
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Prerequisites: BA 110 and BA 230 or instructor consent.
Analyzes activities and processes of the professional sales presentation including prospecting, approaching, demonstration, meeting objections, and closing a sale. Studies characteristics and attributes of successful sales professionals.

BA 240 Principles of Management
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Prerequisite: BA 110 recommended.
A detailed study of the basic functions and processes of management in a typical organizational setting. Includes coverage of planning, organizing, directing, and controlling, with emphasis on communication, leadership, group dynamics, and motivation.

BA 250 Human Resource Management
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Prerequisites: BA 110 and BA 240 recommended.
Basic understanding of current practice in the field. Covers staffing, development, methodology, labor relations, and wage and salary administration.

BA 260 Business Financial Management I
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Prerequisites: BA 170 and BA 171.
Introductory course in financial management, stressing an understanding of business finance, allocation of funds within a business and raising of funds.

BA 270 Introduction to International Business
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
This course provides an overview and a basic understanding of current world activities, practices, and governmental aids and barriers to international trade. Exploration of various economic, geographic, political, and cultural differences affecting international trade.

BE 180 Business Communications
4 cr. hrs.;
4 lecture hours; 0 lab hours per week.
Prerequisite: See assessment and placement guide.
Techniques of effective written communications for business. This will include psychology of communicating with customer service emphasis, focus on international communications, and accuracy and conciseness needed for in-house e-mail.

BL 201 Business Law I
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Prerequisite: BA 110 recommended.
A general survey of the basic principles, systems and practices of American law including government agencies and regulation, alternative dispute resolution, torts, employment law, bankruptcy, international law, and consumer protection.

CS 100 Introduction to Computers
3 cr. hrs.;
3 lecture hours; 1 lab hour per week.
Prerequisite: Appropriate placement score or REA 093 “B” or better.
Introduction to computer concepts, computer applications, and the impact of computers on society. Applications include problem solving methods, word processing, spreadsheet, database, and presentation graphics software. Basic Algebra or equivalent is recommended.

ECON 221 Principles of Macro Economics
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Study of the basic macro economic principles of a capitalistic economy, its strengths and weaknesses including supply and demand, prices, role of government, national income measurement and determination, money, banking, monetary and fiscal policies, inflation and unemployment, international trade and payments. IAI: S3 901

ECON 222 Principles of Micro Economics
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Study of the basic micro economic principles of a capitalistic economy emphasizing supply and demand, prices, elasticity, competitive forms in product and resource markets, government and business relationships, poverty, and agriculture. IAI: S3 902

SPEC 101 Principles of Speech Communication
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
The oral communication course combines communication theory with the practice of oral communication skills. The oral communication course: (1) develops awareness of the communication process; (2) provides inventional, organizational, and expressive strategies; (3) promotes understanding of and adaptation to a variety of communication contexts; and (4) emphasizes critical skills in listening, reading, thinking and speaking. IAI: C2 900

SPEC 111 Business and Professional Communication
3 cr. hrs.;
3 lecture hours; 0 lab hours per week.
Promotes awareness and development needed to communicate competently within professional organizations. Focus is on interviewing, management styles, inter-office communication and professional presentations.